Technology Has to Serve Humans
What is the purpose of technology? Some would say it’s to help humans solve problems with less effort. One example is the personal computer (PC). This piece of technology was invented to help people...
View ArticleAre You Using Technology as a Band-aid?
One of the challenges of solving business problems (or any problems) involves looking for a quick fix. This is what many businesses do as opposed to examining the problem, internalizing the cause, then...
View ArticleWhy Customer Intentions Matter for Business
Designing software around customer intentions isn’t a controversial concept. Most business people agree that knowing what customers intend to do on a website or in an application, and providing...
View ArticleEvent Replay: Designing Complex Website Navigation UX San Antonio
Back in early September, we announced an upcoming webinar for UX San Antonio on how to create human-centered business solutions by designing complex website navigation around customer intentions. It’s...
View ArticleCase Study: Website Concept, Structure, & User Experience Optimization for...
As the pandemic unfolded across the globe, we started work on an engagement that was a wonderful mix of personal and professional interests. Partnering with a team of terrific professionals at Sequel...
View ArticleCase Study: Human-Centered Design, Empathy, & MVP Training for Helpshift
If you subscribe to our monthly newsletters, you know we’ve had the privilege of working with loads of interesting and impactful clients. One such client is Helpshift, a mobile-first customer service...
View ArticleEvent Replay: Forget the Trail of Breadcrumbs
Last October, we announced an upcoming webinar for Interact Global 2021. The webinar was the latest in our series on using customer intentions to design more human businesses and experiences. This...
View ArticleHow do we train our teams to think with a customer-centric mindset?
We field a lot of strategic and tactical customer experience (CX) and user experience (UX) questions. Sometimes they’re from perspective or existing clients; sometimes from colleagues at conferences...
View ArticleHow do we understand our customers?
In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Here, in Part 2, we’ll talk about how to understand your customers. The holy grail of all...
View ArticleHow do we innovate?
In Part 1 of this series, we discussed how to train your team to think with a customer-centric mindset. Part 2 focused on how to understand your customers. Here, in Part 3, we tackle a question we...
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